Ottero
An urban oasis in Villahermosa: an identity that sells the feeling of coming home.
- Category
- Real Estate
- Services
- Visual identity, Illustration system, Brand applications
- Location
- Villahermosa, Tabasco, Mexico
OTTERO is a residential development in Villahermosa, Tabasco, conceived as an "Urban Oasis": a refuge within the city. The challenge was to build an identity that speaks not about square meters, but about the life that happens inside, under a clear promise: "A place to master your surroundings".
The logo, an elegantly proportioned serif wordmark, brings the solidity and timeless character a real estate project needs. It is paired with an arch-shaped emblem framing a mountain: a window toward calm and a nod to home as a safe place.
At the heart of the brand is a system of line illustrations portraying everyday life —the sofa, the lamp, the orchids, the fishbowl, the painting on the wall— so every piece feels close and livable. The palette combines a deep green with cream and yellow, complemented by interior photography full of color and personality.
The system unfolds across billboards, screens, social media pieces and merch such as T-shirts and caps, creating a recognizable, warm brand that turns a real estate development into a lifestyle.
