Loamé

LOAMÉ's identity was born from the search for an urban refuge where warm minimalism and organic hospitality meet. The name, a phonetic play on the Spanish phrase "Lo amé" ("I loved it"), creates an instant emotional connection, while its descriptor Buena Vibra Café (Good Vibes Café) defines a brand promise centered on positive energy and well-being.

The visual concept relies on a vibrant yellow over neutral tones and light woods, symbolizing optimism, light and a calm that invites you to stay.

At its heart, the bear mark was designed through geometric synthesis to represent comfort and protection: a metaphor for a warm hug that echoes the comfort of a good cup of coffee.