Cientodiez
Real estate guidance from start to finish… and beyond. A 110 that smiles.
- Category
- Real Estate
- Services
- Brand strategy, Visual identity, Illustration
For CIENTODIEZ, a real estate firm, the strategic challenge was to redefine the traditional transactional experience through a deeply human philosophy: "going the extra mile brings happiness". Backed by the promise "Real estate guidance from start to finish… and beyond", the identity moves away from corporate coldness to focus on empathy and closeness.
The brand mark turns the digits of the number 110 (ciento diez) into a typographic smile, transforming the commitment to give more than 100% into a direct symbol of peace of mind and real satisfaction.
The palette uses black as a contrasting base, balanced with beige and yellow to project optimism. A system of open-line illustrations portrays everyday life and the different stages of people's lives in an inclusive way.
