Brands people recognize by their own name.
Naming, visual identity and strategy for businesses that want to stop looking like their competitors. Cafés, real estate firms, studios and consultancies already trust Nombrepropio with their brand.
- 14 years of experience
- 250+ identities
- 300+ names created
Identities with a story, not templates.
A century-old garden turned into a dream: a name and an identity with a dove as its guardian.
An urban oasis in Villahermosa: an identity that sells the feeling of coming home.
A B2B coffee identity that brings a premium experience to hotels, restaurants and offices.
A brand that guides leaders from entrepreneur to business owner.
An urban refuge with good vibes: naming and identity for a warm, welcoming café.
Perennial harmony: a timeless identity for an architecture studio.
A redesign inspired by digital evolution for a team of developers.
Real estate guidance from start to finish… and beyond. A 110 that smiles.
Could your brand be next?
Tell me about your projectEverything your brand needs to find its own voice.
- 01
Naming
Memorable, meaningful names, ready to be registered.
- 02
Visual identity
Logo, typography, color and illustration in one coherent system.
- 03
Brand DNA
Purpose, personality and key messages that guide every decision.
- 04
Content strategy
What to say, where and how, so your brand stays alive.
- 05
Brand consulting
Focused guidance for the brand decisions that matter.
- 06
Web design · UX/UI
Websites that present your brand and turn visitors into clients.
A conversation, not a brief.
- 1
We talk
A 20-minute call to understand your business, your customers and what you want to achieve.
- 2
We discover
We explore from the inside: what your brand already is and what is worth building.
- 3
We build
Name, identity and brand system, ready to use at every touchpoint.
The best ideas emerge from the right conversation.
My name is Diego Barrera. I founded my alter ego, Nombrepropio, on a simple idea: the best direction for a project isn't imposed from the outside — it's discovered from within.
We do it through real conversations, working partnerships and creative projects that go beyond branding. The strongest projects are born from a genuine partnership — where the client doesn't fill out a brief, but opens a conversation.
Let's start the conversationMy track record in numbers
- Years of experience
- 14
- Visual identity projects
- +250
- Names created
- +300
- Returning clients
- +100
More than 100 clients come back for their next project.
Ready for a brand with a name of its own?
Book a free 20-minute call. We'll talk about your business and I'll tell you honestly how I can help.
- StudioMérida, Yucatán
- WhatsApp+52 999 122 4765
- Instagram@nombrepropio.mx